A logo alone simply won’t do. Origin is an independent creative studio helping brands to break out and break the mold through comprehensive brand experiences.
Capabilities
Brand Naming
Brand Strategy
Visual Identity / Logo
Creative Direction
Album Art
Custom Illustration
Packaging
Print Collateral
Merch & Apparel
Editorial and Layout
Copywriting
Event Branding
Environments & Interiors
Content Creation
Web Design
Industries
Food & Beverage
Fashion & Retail
Sports & Entertainment
Beauty & Wellness
Travel & Hospitality
Startups
Music & Film
Missions For Good
Writers & Creatives
Approach
A brand’s story is ever-evolving. New discoveries will be made, processes will be refined, demographics will grow, affiliations will change – but an origin story will always remain the same. It’s in a brand’s unique individual story where we extract the shiny gems used to build brands with character, purpose and staying power.
Process
Discovery Phase
The official project kick-off where we dive deep into your 'why,' get crystal clear on who your people are, and understand what matters most to them.
Diagnosis Phase
We gain clarity by identifying current problems, headaches, heartbreaks, and pain points, establishing where you are now and where you want to be.
Craft Phase
Rubber hits the road as the design process begins. This phase involves brainstorming, creating initial concepts, refining ideas, and finalizing the design. Every step is taken with care to ensure the final product not only meets but exceeds your expectations, delivering on all promises.
Studio
Based in WV, designing everywhere.
Origin was founded in 2018 with a vision to create a different type of studio. A studio where kindness and creativity are held at the same standard. Where thoroughly explored routes to reach your project’s full creative potential is more important than fast and cheap design. It’s a new beginning. It means being yourself and bringing your quirks, hopes, marketing qualms and under-developed ideas with you to the table.
Origin has an edge to truly customize the client experience. Being small means employing a nimble business model that can grow with you and along side you. Clients can rely on personalized service, transparency and quality work led by purpose and curiosity.
Ethos
BE KIND, STAY CURIOUS,
DIVE DEEP & KEEP IT REAL
Sam Jones
Founder & Designer
Greetings! I'm Sam Jones, your brand whisperer, design aficionado, and friendly narrator behind Origin, standing at a whopping 5’1. Origin has proudly thrived for over 5 years, and before officially opening the metaphorical doors in 2018, my journey unfolded in diverse landscapes.
As a freelancer for both in-house and creative studios, I honed my skills, laying the foundation for what would become Origin. My path included a three-year role as a Senior Designer for a boutique branding agency, delving deep into crafting compelling brand narratives. With a Bachelor’s of Fine Arts degree in Graphic Design and a transformative semester abroad in Seoul, South Korea, where I immersed myself in UX/UI, consumer psychology, and Design Interface, I solidified my academic foundation.
With a cumulative 13 years of design and world-building experience, I continue as an independent learner, ensuring Origin brings ever-evolving value to its clients. When I’m not risking my retinas, you might find me in an economy aisle seat, keeping my house plants from becoming leafy ghosts, attempting a coordinated shuffle at a music festival, or meticulously collecting vinyl records, mostly for the cover art.
While my height might be compact, Origin's impact is far-reaching. Despite operating as a one-woman studio, Origin is far from a lonely island. I've been entrusted with work from over 100 brands and businesses, forging connections and establishing partnerships with a dynamic collective of specialists, ready to dive into the creative fray whenever big ideas demand a diverse range of skills. So, let's not just connect; let’s roll up our sleeves and dive in deep.
Select Street Cred & Accolades
2024 Hagerstown Start-Up Week Speaker
Design Talk on Branding
GD USA Package Design Awards – Frank Goodness Merchandise Branding
2022 Graphic Design USA
BLOG FEATURE – Make your mark: logo design inspiration
2019 Moo.com
GOLD ADDY – Copy & Convo Integrated Brand Identity Campaign
2019 American Advertising Federation
GOLD ADDY – The Nook Integrated Brand Identity Campaign
2019 American Advertising Federation
GOLD ADDY – The Nook Logo
2019 American Advertising Federation
SILVER ADDY – C&O Bicycle Integrated Brand Identity Campaign
2019 American Advertising Federation
SILVER ADDY – Copy & Convo Logo
2019 American Advertising Federation
SILVER ADDY – Fifth Element Coffee Integrated Brand Identity Campaign
2019 American Advertising Federation
MAGAZINE FEATURE – Foreigners Utilizing Hangul in Design Abroad
2015 Design Jungle – Korean Digital Design & Arts Magazine
MAGAZINE FEATURE – Summer 2015 Issue
2015 FLUENT Magazine
