Jardle Soy Candles
Jardle Soy Candles are made with high quality, 100% soy wax and German crafted cotton wicks for a clean, dependable burn. The mission is transparent and the process is intimate. Each hand poured candle is created in their home, and is sent straight to yours. The brand identity and labeling needed to reflect the simplicity in Jardle’s ingredients and commitment to a clean and toxin free approach, along with their family (their flame) that keeps their passion burning.
SCOPE
Brand Identity
Label Design
Branding with Full Transparency
Oftentimes a brand doesn’t need a thousand words, just a few sincere, intentional ones. In the extended brand identity for @jardlesoycandles it was important to strip the branding down to bare bones. No fluff, no distracting colors, just a beautiful and functional identity system.
Messaging, typography and purposeful design tell Jardle’s story of using more sustainable ingredients and embracing the feeling of comfort and warmth. The facts are on the labels and embedded within the branding itself, offering full transparency.