Town of Hancock
The Town of Hancock was just recently designated Trail Town Maryland, an honor that is sure to promote tourism and growth. Origin teamed up with Town Of Hancock to create a comprehensive brand identity to highlight some of the town's greatest attributes.
SCOPE
Brand Identity
Custom Illustration
Signage
Print Collateral
Mark of Adventure
Our concept is derived from National Park signage and vintage sign displays. It embraces an adventurous spirit, depicting Hancock’s most driving and engaging factor – Nature Trails. While Hancock has a rich history that also brings in many visitors from across the U.S., the trails and canal are the most recognizable treasures of the town. The primary logo paints the scene. The trails disappear up into a sunset, representing the road to the future. The type is inspired from vintage script, but is bold and modernized for a welcoming and friendly look. The secondary marks are built out to fit easily on various shaped signage and the color palette feels soft, earthy, but fresh.
To rollout the new identity, we created our first piece of delivery which was Town Directory, tri-fold brochure with a custom illustrated map and apparel to inform and get townies acquainted.
